Note: Our logo or banner ad must accompany this copy. Please include a ® after our brand name (The CareGiver Partnership®) with the "G" in Giver capitalized. Also, always include the word "The" in The CareGiver Partnership. When referring to our Never Run Out^SM service or Personalized Attention^SM service, always use the service mark symbol - SM.

The CareGiver Partnership offers over 2,600 products and supplies for home healthcare delivered to your home fast... and with free shipping over $50. You may order as needed or take advantage of our dependable Never Run Out^SM regular scheduled delivery service which ensures you'll never run out of needed supplies. Questions? Call us - that's why we're here. We have samples of incontinencec products for you to try before you buy. For $3.49 (to cover postage and handling), we'll mail you a 2-count sample and information. Mention (insert your organization name here) and get 10% off your first regularly priced order. Call us today at 1-800-985-1353.

The CareGiver Partnership, in conjunction with its 17-year old marketing consultancy affiliate, CenterBrain Partners, Inc. provides a wide range of product development, product evaluation and consumer and market testing for Fortune 100 healthcare companies and other smaller organizations. CenterBrain is considered one of the premier marketing positioning consultancies in the U.S. Our goal is to help you get to market faster with a higher probability of success and work with you to help introduce your new product.

Out team is made up of experts in product development, identifying unique consumer insights, brand positioning, marketing (including direct to consumer, direct response TV, sales promotion) and other go to market issues. Each has at least 25 years of Officer level experience at Fortune 100 companies and has also started up and run their own business. We know how to think big, yet act small.

The CareGiver Partnership's pre-market/market testing processes will improve the future success of your product before you make major investments in capital or marketing. Our successful experience in marketing to caregivers and seniors over the past 17 year, utilizing our own in-house team of research recruiters (CenterSearch), has provided us with a database that allows precise targeting and quick turnaround.

We utilize the latest technology and are continually testing new techniques with the sole purpose of reducing cost and time to get you to market faster, ahead of competitors with more predictive, superior results.

Qualitative and quantitative analysis is the core of what we do. ;Identifying unique consumer insights can only be gained by conducting in-depth interviews with thousands caregivers, users and healthcare professionals. We are unique in that we maintain our own in-house staff of recruiters. This enhances the quality of our work and takes substantial time out of the system.

We maintain state-of-the-art technology on-site. For example, our order to cash system is entirely automated end to end. All transactions are conducted using EDI with our multiple vendors, credit card processors and consumer interface via a web interface. While The CareGiver Partnership is not a 'web business', we do maintain one of the best healthcare shopping sites on the internet.

The CareGiver Partnership's team of experienced product developers and marketers can help finalize your product design, concept, and positioning to maximize your probability of success in the senior and caregiver marketplace. We have helped develop and introduce a range of healthcare products that today enjoy sales of over $2 billion dollars. This includes brands as Depend protective underwear and Poise pads (Kimberly-Clark), Juven, Prosure and Glucerna (Ross), Curity wound care products, nutritional supplements, diabetic foot care product and many others.

Over the past 17 years, we have interviewed over 5,000 consumers and health care professionals in triads and one-on-one interview and conducted over 25 large scale quantitative studies. This extensive experience allows us to provide insights that could prove to be critical to your new products' success. Speaking of success, our success rate is 97% based on the new or improved product meeting its financial targets within 3 years of introduction. The source is client data and feedback.

The CareGiver Partnership has numerous options for testing your products potential success. We can conduct a simple product concept test with or without product placement. We conduct in-home use testing with your appropriate target both on a disaster check basis as well as large scale confirmatory studies - both monadically and paired comparisons. We can also help you develop and test branding, copy, price elasticity and promotional options.

We maintain our own in-house developed and maintained proprietary Customer Resource Management (CRM) system. We gather a wide range of data on caregivers and their loved ones. While we would never sell that data, it is used for targeting offers and in product and concept development.

In addition, we conduct an ongoing consumer tracking study with our customers to gather additional data on caregivers and their loved ones. This data is entered into our in-house system on a weekly basis.

We continually measure response rates from direct mail offers, Sunday insert promotions, affiliate marketing, direct response TV and pay-per-click. Importantly, we also measure the effect of cross channel marketing.

We have invested 17-years interviewing thousands of caregivers, their loved ones, healthcare consumers and medical professionals across a wide range of product categories including incontinence, diabetic supplies, nutritional support (enterals), wound care, pressure relief products, supports and even mastectomy products.

Reaching caregivers and their loved ones and helping them make a buying decisioncan be very challenging. Since 1991, we've led the way in working with organizations to develop innovative healthcare products. Our experience, longevity and results are unrivaled. Each year our advertising and promotional offers touch tens of millions of highly targeted caregivers and their loved ones. In addition, we work with our vendor partners to sample new and improved products to this hard to identify consumer group.

At The CareGiver Partnership, we're changing catalog marketing from the ordinary one-size-fits-all catalog to providing caregivers and their loved ones with customized ordering guides based on their specific medical issues. These customized guides are rushed to consumers upon request. They could include your brands.

The CareGiver Partnership's online experience is unrivaled and has been benchmarked against the best of the best websites - Amazon, Best Buy, Dell, and Lands End to name a few.  Our website offers one of the widest ranges of healthcare products solutions, and is continually updated.

Our site also offers the most extensive list of caregiver resources available on the internet today. Each has been individually vetted and the collection is continually updated. The CareGiver Partnership is squarely focused on providing help to caregivers and their loved ones to make their life just a little easier.

Unlike web-only businesses, The CareGiver Partnership's web presence is only an adjunct to its core business. We focus on providing caregivers and their loved ones with Personalized Attention^SM though our call center which is staffed by an all female team of Product Specialists who have all been caregivers themselves. They are supported by a Mayo Clinic trained Nutritionist and Physician Assistant.

We've obtained the email addresses of caregivers and their loved ones, one at a time. We ensure that they wish for us to extend offers to them on an occasional basis. We allow them to opt out if they wish in the future. By policy, we would never rent or sell these names. We do however use them to announce new and improved products from our vendors. Our customer relationship system allows us to track response via mail, phone or online. Our offers are designed and structured to be clear and relevant with no special qualifiers and confusing lingo or offers.

The CareGiver Partnership maintains an in-house development team to create layout and design in all media including magazine, direct mail, television and radio. Working with your brand copy, visuals and positioning, we integrate your brand(s) into our co-op marketing efforts. This service is provided at no cost.