We call our brand of service Personalized Attention^SM.

We deliver Personalized Attention^SM by:

• Personally answering all calls by third ring ring in Neenah, WI.
• Intentionally not using an annoying phone system that forces customers to press buttons, make choices and then wait on hold.
• Using a returning customer's name when answering the phone.
• Closely monitoring inventory levels to ensure our Never Run Out^SM customers truly never run out of needed supplies.
• Sending a special gift as our way of saying "Thank You" when a customer takes advantage of our Never Run Out^SM service.
• Talking in a personalized manner rather than reading off a script. Our Product Specialists can relate to a customer's personal situation.
• Speaking clearly and slowly to accommodate those who are hard of hearing.
• Writing down order information while on the phone so that there is no irritating keyboard 'clicking' noise in the background. Orders are entered into our system after the call. We keep the phone conversation personal.
• Mailing customized samples so you can try before you buy.
• Providing personalized ordering guides upon request versus ordinary catalogs.
• Explaining product differences to those unaware of what they need.
• Researching information on the internet for those who don't have access to it.
• Placing reminder calls upon request so consumers don't run out of needed supplies.
• Forwarding receipts to caregivers who have Power of Attorney.
• Having rapid access to customer / product data so you don't have to wait.
• Working in high profile workstations to eliminate distracting background noise.
• Continually measuring our service through customer surveys to ensure we are delivering Personalized Attention against our guiding principle of "We're Pleased, But Never Satisfied."