
MILWAUKEE, WI - June 5, 2007 - The Caregivers Marketplace is joining with The CareGiver Partnership, a woman-owned, national, direct-to-consumer retailer of healthcare products, to offer consumers ongoing cash back on purchases of eligible brand name items. The Caregivers Marketplace is the only program offering the nation's 44 million family caregivers cash back on products typically not covered by health insurance or Medicare. A family caregiver is anyone who cares for a friend or family member who is disabled, aging or in need of assistance with activities of daily living. Prior to this partnership, caregivers had to rely on brick-and-mortar retailers; The CareGiver Partnership offers convenient home delivery.
To date, The CareGiver Partnership is the only direct-to-consumer retailer that Caregivers Marketplace has welcomed as an official retail outlet. When consumers purchase eligible products from The CareGiver Partnership, they will learn the benefits of Caregivers Marketplace from a knowledgeable product specialist. From that point forward, The CareGiver Partnership will submit cash back request forms to Caregivers Marketplace on behalf of the consumer when they purchase eligible brands such as Depend®, Poise®, Cottonelle®, Huggies®, Ensure®, Pull-Ups®, and others.
The CareGiver Partnership also offers an automatic replenishment program, Never Run OutSM, that ensures caregivers will not run out of the supplies they need.
"We are excited to join forces with Caregivers Marketplace," said Lynn Wilson, owner of The CareGiver Partnership. "At The CareGiver Partnership, our product specialists pride themselves in offering personalized service to each of our customers. We know caregiving can be a financial struggle, so we're looking forward to helping caregivers receive ongoing rebates through Caregivers Marketplace."
"The CareGiver Partnership understands the unique needs of the family caregiver because everyone on their team has cared for a loved one," said Dave Wendland, vice president of Hamacher Resource Group, of which Caregivers Marketplace is an exclusive program. "Our organizations are a natural fit. They offer convenience and wide selection for caregivers, while Caregivers Marketplace offers cash back on many of the products they sell."
About The Caregivers Marketplace
The CareGivers Marketplace is a completely free and confidential service for family caregivers that offers cash back and information on essential products used routinely by those who care for a loved one at home. Brands eligible for cash back include Ensure, Glucerna, Depend, Poise, Huggies, Pull-Ups, GoodNites, Cottonelle Fresh Folded Wipes, Citrucel, Comfort Personal Cleansing, No-Rinse, Oscal, Omron, and Standers. New brands are added to the program on a regular basis. Program information and cash back forms, resources for caregivers and more can be found at www.caregiversmarketplace.com.
About Hamacher Resource Group
The over-the-counter health and beauty care industry experts at Hamacher Resource Group combine the art of creative development with the science of data and market analysis to enhance the bottom lines of product manufacturers, wholesalers, retailers and affiliated companies. Pioneers in category management, Hamacher offers unique and customized business solutions including creative and strategic product marketing, retailing strategies and more. Hamacher is headquartered in Milwaukee with a subsidiary in the United Kingdom.
About The CareGiver Partnership
The CareGiver Partnership is a nationwide retailer of healthcare products shipped directly to the consumer. A wide variety of healthcare products are offered including nutritional, diabetes and wound care. with an emphasis on incontinence products. Free shipping is offered on all orders over $50 and products are generally received within three to five days. Their automatic replenishment program, Never Run OutSM, ensures caregivers will not run out of the supplies they need. Knowledgeable product specialists are always available for consumers to speak with.

