The CareGiver Partnership announces the introduction of a completely redesigned website making it easier and faster for caregivers to find home health care products with new search tools, an even more secure shopping environment and a faster checkout process.

April 2, 2009 -  “For the past two years, we’ve been seeking our customers’ suggestions about how we could improve their online shopping experience with us”, said Lynn Wilson, Founder of The CareGiver Partnership. “We included suggestions from hundreds of customers. During the past six months we’ve been designing and testing a completely new website which will make it easier, faster and now even safer and more secure for caregivers to shop with us. Most products, services and information that caregivers are looking for are now just one to two clicks away. We recognize that caregivers don’t visit our site for entertainment… they are on a mission. There are 10 new feature rich benefits which we believe caregivers will appreciate.”

Improved! Larger content area & less clutter

• The content area is 57% wider – now even cleaner and less cluttered
• Virtually all information can be viewed without scrolling
• All non product information is neatly tucked under a ‘Questions’ button

Improved! Faster

• The home page loads 63% faster (33-56% faster than competitors)
• Product searches load 43% faster… and provide even more information
• Repeat a previous order from the home page in under a minute

New! First to the world Incontinence Finder^SM tool

• Incontinence Finder^SM tool simplifies choice for caregivers by easily sorting through 400+ product options
• All product detail information is viewable from within the tool

New! Larger images, more caregiver needed information

• Free shipping on all qualifying products now clearly highlighted
• Samples to “Try Before You Buy” now clearly presented
• Product images are nearly 4 times larger
• Zoom in on images for even more detail
• Shop by category, segment or brand with just one click
• Access any of 2,500 products in two clicks
• Similar items are presented as helpful suggestions (i.e. different sizes)
• Magenta ‘action’ buttons indicate what to do next

New & Improved! Easier set up of Never Run Out^SM automatic scheduled delivery service

• Creating a Never Run OutSM automatic scheduled delivery has been greatly simplified
• New tools are provided to help caregivers determine how often delivery is needed based on usage and the product being viewed.
• Caregivers now have five opportunities to take advantage of the Never Run Out service.
• Never Run Out delivery can be adjusted online – anytime

New! Key brands are available from any page

• Access to brands representing 90% of sales is just one click away
• Each brand page presents the brand in a simplified and logical manner

New! Access to account information from any page

• Access account information from any page on the site in just 1 or 2 clicks
• Place a Repeat order from the home page in under a minute

Improved! Expanded services and information for caregivers

• Access the largest internet library of important caregiving resources
• The library is being expanded by 67% from 300 to 500 resources
• Resources will include an ever expanding offering of video tools
• Each resource is just two clicks away
• Access to a Physician Assistant and Mayo Clinic trained nutritionist is provided on a complimentary basis.

New! Simpler account setup and checkout process

• Set up an account in as few as 3 simple steps
• Checkout in 3 steps; enter the credit card information, confirm and checkout
• Toll free help from a Product Specialist is offered on every page

New & Improved! Added Protection with McAfee SECURE™ Protection

• McAfee SECURE, a paid service monitors the site everyday
• Helps further protect caregivers from identity theft, credit card fraud, spyware, spam, viruses and scams
• Each day the site is thoroughly tested with the results clearly posted
• A link to The CareGiver Partnership’s A rating page with the Better Business Bureau is provided on each page
• DigiCert®, a paid service providing a secure internet transaction environment is provided on each page

The CareGiver Partnership is a woman owned, national direct to consumer retailer of a broad range of home health care products for incontinence, diabetes, nutrition support, skin care. The company provides ‘Home Healthcare Products That Help Maintain Personal Dignity'.

Brands include Depend, Poise, TENA, Serenity, Attends, Prevail, Huggies, Pull-Ups, Kleenex Cottonelle wipes - 2,500 in total.

The new website was designed by Shiloh Schoon with programming by Michael Wilson.

www.caregiverpartnership.com

Never Run Out^SM, Incontinence Finder^SM and Personalized Attention^SM are service marks of The CareGiver Partnership. The CareGiver Partnership® logo is a registered trademark of The CareGiver Partnership, LLC. All rights reserved.