The CareGiver Partnership is a national direct-to-consumer retailer of a broad range of products for home healthcare shipped directly to consumers' homes. While the company has a website, we are not a not a "web only" business. We maintain our own in-house call center staffed by an all female team of Product Specialists who have each been caregivers themselves.
In addition to serving consumers product and supply needs, we provide our customers with easily accessible links to the most extensive library of important and valuable caregiving resources on the internet – over 1,000 including products, services and non-profit organizations. Each link is fully vetted to ensure that they provide helpful and useful information.
If you would like The CareGiver Partnership to consider including your product, service or organization in our Caregiver Resources, please e-mail or call us at 1-800-985-1353.
The CareGiver Partnership is the referral source for a number of Fortune 500 company healthcare brands. When consumers call our Vendor Partners about where to purchase their brands for home delivery, they refer them to us. They have placed their trust and confidence in our ability to answer customers' questions about their brands and fulfill their orders while providing them with our Personalized AttentionSM service.
Please contact us for any special request logos or banners to use on your site and/or marketing material.
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Copy to post on your website or printed material (Expand)
Note: Our logo or banner ad must accompany this copy. Please include a ® after our brand name (The CareGiver Partnership®) with the "G" in Giver capitalized. Also, always include the word "The" in The CareGiver Partnership. When referring to our Never Run OutSM service or Personalized AttentionSM service, always use the service mark symbol - SM.
The CareGiver Partnership offers over 3,000 products and supplies for home healthcare delivered to your home fast... and with free shipping over $50. You may order as needed or take advantage of their dependable Never Run OutSM regularly scheduled delivery service which ensures you'll never run out of needed supplies. Questions? Call them - that's why they’re there. They have samples of incontinence products for you to try before you buy. For $3.49 (to cover postage and handling), they’ll mail you a 2-count sample and information. Mention (insert your organization name here) and get 10% off your first regularly priced order. Call us today at 1-800-985-1353.
The CareGiver Partnership offers over 3,000 products and supplies for home healthcare delivered to your home fast... and with free shipping over $50. You may order as needed or take advantage of their dependable Never Run OutSM regularly scheduled delivery service which ensures you'll never run out of needed supplies. Questions? Call them - that's why they’re there. They have samples of incontinence products for you to try before you buy. For $3.49 (to cover postage and handling), they’ll mail you a 2-count sample and information. Mention (insert your organization name here) and get 10% off your first regularly priced order. Call us today at 1-800-985-1353.
Consumer Research (Expand)
The CareGiver Partnership, in conjunction with its 20-year old marketing consultancy affiliate, CenterBrain Partners, Inc. provides a wide range of product development, product evaluation and consumer and market testing for Fortune 100 healthcare companies and other smaller organizations. CenterBrain is considered one of the premier marketing positioning consultancies in the U.S. CenterBrain's goal is to help you get to market faster with a higher probability of success and work with you to help introduce your new product.
Our team is made up of experts in product development, identifying unique consumer insights, brand positioning, marketing (including direct to consumer, direct response TV, sales promotion and social media) and other go to market issues. Each has at least 25 years of Officer level experience at Fortune 100 companies and has also started up and run our own business. We know how to think big, yet act small.
The CareGiver Partnership's pre-market/market testing processes will improve the future success of your product before you make major investments in capital or marketing. Our successful experience in marketing to caregivers and seniors over the past 20 years, utilizing our own in-house team of recruiters has provided us with a database that allows precise targeting and quick turnaround.
We utilize the latest technology and are continually testing new techniques with the sole purpose of reducing cost and time to get you to market faster, ahead of competitors with more predictive, superior results.
Qualitative and quantitative analysis is the core of what we do. ;Identifying unique consumer insights can only be gained by conducting in-depth interviews with thousands caregivers, users and healthcare professionals. We are unique in that we maintain our own in-house staff of recruiters.
Qualitative and quantitative analysis is the core of what we do. Identifying unique consumer insights can only be gained by conducting in-depth interviews with thousands caregivers, users and healthcare professionals. We are unique in that we maintain our own in-house staff of recruiters who focus on recruiting seniors, caregivers and boomers. This enhances the quality of our work and takes substantial time out of the process.
Our team is made up of experts in product development, identifying unique consumer insights, brand positioning, marketing (including direct to consumer, direct response TV, sales promotion and social media) and other go to market issues. Each has at least 25 years of Officer level experience at Fortune 100 companies and has also started up and run our own business. We know how to think big, yet act small.
The CareGiver Partnership's pre-market/market testing processes will improve the future success of your product before you make major investments in capital or marketing. Our successful experience in marketing to caregivers and seniors over the past 20 years, utilizing our own in-house team of recruiters has provided us with a database that allows precise targeting and quick turnaround.
We utilize the latest technology and are continually testing new techniques with the sole purpose of reducing cost and time to get you to market faster, ahead of competitors with more predictive, superior results.
Qualitative and quantitative analysis is the core of what we do. ;Identifying unique consumer insights can only be gained by conducting in-depth interviews with thousands caregivers, users and healthcare professionals. We are unique in that we maintain our own in-house staff of recruiters.
Qualitative and quantitative analysis is the core of what we do. Identifying unique consumer insights can only be gained by conducting in-depth interviews with thousands caregivers, users and healthcare professionals. We are unique in that we maintain our own in-house staff of recruiters who focus on recruiting seniors, caregivers and boomers. This enhances the quality of our work and takes substantial time out of the process.
Product Evaluation & Testing (Expand)
The CareGiver Partnership's team of experienced product developers and marketers can help finalize your product design, concept, and positioning to maximize your probability of success in the senior and caregiver marketplace. We have helped develop and introduce a range of healthcare products that today enjoy sales of over $2 billion dollars. This includes brands as Depend protective underwear and Poise pads (Kimberly-Clark), Juven, Prosure and Glucerna (Ross), Curity wound care products, nutritional supplements and diabetic foot care products.
Over the past 20 years, we have interviewed over 5,000 consumers and health care professionals in triads and one-on-one interview and conducted over 25 large scale quantitative studies. This extensive experience allows us to provide insights that could prove to be critical to your new products' success. Speaking of success, our success rate is 97% based on the new or improved product meeting its financial targets within 3 years of introduction. The source is client data and feedback.
The CareGiver Partnership has numerous options for testing your products potential success. We can conduct a simple product concept test with or without product placement. We conduct in-home use testing with your appropriate target both on a disaster check basis as well as large scale confirmatory studies - both monadically and paired comparisons. We can also help you develop and test branding, copy, price elasticity and promotional options.
Over the past 20 years, we have interviewed over 5,000 consumers and health care professionals in triads and one-on-one interview and conducted over 25 large scale quantitative studies. This extensive experience allows us to provide insights that could prove to be critical to your new products' success. Speaking of success, our success rate is 97% based on the new or improved product meeting its financial targets within 3 years of introduction. The source is client data and feedback.
The CareGiver Partnership has numerous options for testing your products potential success. We can conduct a simple product concept test with or without product placement. We conduct in-home use testing with your appropriate target both on a disaster check basis as well as large scale confirmatory studies - both monadically and paired comparisons. We can also help you develop and test branding, copy, price elasticity and promotional options.
Marketing to Caregivers & Their Loved Ones: Our Expertise (Expand)
We maintain our own in-house developed and maintained proprietary Customer Resource Management (CRM) system. We gather a wide range of data on caregivers and their loved ones. While we don’t sell that data, it is used for targeting offers and in product and concept development.
In addition, we conduct an ongoing consumer tracking study with our customers to gather additional data on caregivers and their loved ones. This data is entered into our database continually.
We measure response rates from direct mail offers, Sunday insert promotions, affiliate marketing, direct response TV and pay-per-click. Importantly, we also measure the effect of cross channel marketing.
We have invested 20-years interviewing thousands of caregivers, their loved ones, healthcare consumers and medical professionals across a wide range of product categories including incontinence, diabetic supplies, nutritional support (enterals), wound care, pressure relief products, supports and even mastectomy products.
Reaching caregivers and their loved ones and helping them make a buying decision can be very challenging. Since 1991, we've led the way in working with organizations to develop innovative healthcare products. Our experience, longevity and results speak for themselves. Each year our advertising and promotional offers touch tens of millions of highly targeted caregivers and their loved ones. In addition, we work with our vendor partners to sample new and improved products to this hard to target consumer group.
In addition, we conduct an ongoing consumer tracking study with our customers to gather additional data on caregivers and their loved ones. This data is entered into our database continually.
We measure response rates from direct mail offers, Sunday insert promotions, affiliate marketing, direct response TV and pay-per-click. Importantly, we also measure the effect of cross channel marketing.
We have invested 20-years interviewing thousands of caregivers, their loved ones, healthcare consumers and medical professionals across a wide range of product categories including incontinence, diabetic supplies, nutritional support (enterals), wound care, pressure relief products, supports and even mastectomy products.
Reaching caregivers and their loved ones and helping them make a buying decision can be very challenging. Since 1991, we've led the way in working with organizations to develop innovative healthcare products. Our experience, longevity and results speak for themselves. Each year our advertising and promotional offers touch tens of millions of highly targeted caregivers and their loved ones. In addition, we work with our vendor partners to sample new and improved products to this hard to target consumer group.
Catalog Marketing (Expand)
If you would like your brand(s) included in our catalog, please call us at 920-729-7091. We would be happy to mail you a sample to evaluate. Our catalogs are printed in 4-color on high quality stock and will represent you brand with the first class image it deserves. We also include nearly $50 in money savings coupons to encourage trial and repeat.
Internet Marketing (Expand)
We have the #1 rated medical supply website in terms as rated by caregivers and their loved ones. They appreciate its ease of use and convenience. The CareGiver Partnership website offers one of the widest assortments of healthcare products and supplies as well as services including personal emergency response systems to freshly prepared home delivered meals for those who can’t get out. Our goal is to help a loved one remain in their home - with dignity.
Most importantly, the site was designed to cater to the specific needs of caregivers and their loved ones. Clear, clean, uncluttered - simple and easy to find what you are looking for. Plus... no advertising. Learn More. From a technology perspective, the site utilizes the most sophisticated programming and tools available today.
You’ll also find the most extensive library of truly helpful caregiver resources available on the internet today – well over 1,000. Each has been individually vetted and the library is continually updated. The CareGiver Partnership is squarely focused on providing help to caregivers and their loved ones to make their life just a little easier.
Unlike web-only businesses, The CareGiver Partnership's web presence is only an adjunct to its goal of helping caregivers and their loved ones. We focus on providing Personalized AttentionSM service though our call center which is staffed by an all female team of Product Specialists who have all been caregivers themselves. They are supported by a Mayo Clinic trained Nutritionist and Physician Assistant.
We've obtained the e-mail addresses of caregivers and their loved ones, one at a time. We ensure that they wish for us to extend offers to them on an occasional basis. We allow them to opt out if they wish in the future. By policy, we would never rent or sell these names. We do however use them to announce new and improved products from our vendors. We track all customer interactions (mail, phone or online). Our offers are designed and structured to be clear and relevant with no special qualifiers and confusing lingo or offers. We say what we mean, and mean what we say.
Most importantly, the site was designed to cater to the specific needs of caregivers and their loved ones. Clear, clean, uncluttered - simple and easy to find what you are looking for. Plus... no advertising. Learn More. From a technology perspective, the site utilizes the most sophisticated programming and tools available today.
You’ll also find the most extensive library of truly helpful caregiver resources available on the internet today – well over 1,000. Each has been individually vetted and the library is continually updated. The CareGiver Partnership is squarely focused on providing help to caregivers and their loved ones to make their life just a little easier.
Unlike web-only businesses, The CareGiver Partnership's web presence is only an adjunct to its goal of helping caregivers and their loved ones. We focus on providing Personalized AttentionSM service though our call center which is staffed by an all female team of Product Specialists who have all been caregivers themselves. They are supported by a Mayo Clinic trained Nutritionist and Physician Assistant.
We've obtained the e-mail addresses of caregivers and their loved ones, one at a time. We ensure that they wish for us to extend offers to them on an occasional basis. We allow them to opt out if they wish in the future. By policy, we would never rent or sell these names. We do however use them to announce new and improved products from our vendors. We track all customer interactions (mail, phone or online). Our offers are designed and structured to be clear and relevant with no special qualifiers and confusing lingo or offers. We say what we mean, and mean what we say.
Full-Service In-House Creative (Expand)
The CareGiver Partnership maintains an in-house development team to create layout and design in all media including magazine, direct mail, television and radio. Working with your brand copy, visuals and positioning, we integrate your brand(s) into our co-op marketing efforts. This service is provided at no cost.
